The Value of a Customer

To some, a customer is a transaction, a sale, a means to make profit.  I used to believe that and I used to build my business plans around that theory.  The more transactions you process, the more money you will make. It just made sense to my mathematical mind That was then. I don't know what caused me to change my thinking, but somewhere along the way, a … [Read more...]

LinkedIn Domination Tips

LinkedIn has made a number of changes over the past few months to its design for both personal profiles and company pages, as well as, tweaking some of the features.  If you have not logged in to look at your LinkedIn profile, it would be worth a few minutes to explore the new design. As you are browsing your LinkedIn profile, take time to consider these 3 easy but powerful … [Read more...]

5 Tips to Improve your Website

Many times a few key tweaks can produce BIG results for your website.  Check out these 5 tips to see how your website is performing. 1.  Check your website analytics. Website analytics are the statistics about your website that will tell you how people are finding the website, what pages they are viewing, what content they are most interested in, etc.  This information is … [Read more...]

Can You See It?

There has been a huge shift in the role visual is playing online. Websites are moving to using images to strengthen messages.  The social media sites of Pinterest and Instagram are set up to share images.  Social media interactions of comments and likes on social media posts continues to gain more momentum if there is an image involved in the posting.   There are many … [Read more...]

Social Media Posting Tips

Social media has huge potential to build momentum online for your business. However, if you are not posting consistently on your company's social media platforms it is much like showing up for a networking meeting and sitting in the corner of the room all night.  Sitting in the corner of the room will not generate any interest in your business much like inactive social media platforms … [Read more...]